Check out this framed Magic Mountain Music Festival poster signed by Roky! This is from the home of that Uber Collector who is sharing his stash with we mere mortals.
The KFRC Fantasy Fair and Magic Mountain Music Festival was an event held June 10 and 11th, 1967 at the 4,000 seat Sidney B. Cushing Memorial Amphitheatre high on the south face of Mount Tamalpais in Marin County, California. Kicking off the summer of love, this is the first real rock & roll festival, predating Monterey by a few weeks. At least 36,000 people attended the two-day concert and fair that was the first of a series of San Francisco area cultural events known as the Summer of Love. The Fantasy Fair was influenced by the popular Renaissance Pleasure Faire and became a prototype for large scale multi-act outdoor rock music events now known as rock festivals.
Admission to the festival was two bucks and all proceeds were donated to the nearby Hunters Point Child Care Center in San Francisco. The Fantasy Fair was originally scheduled for June 3 and 4 as a benefit for the center, but was delayed one week by inclement weather. Several acts booked for the original dates were unable to perform, including the 13th Floor Elevators.
Alec Palao wrote of the fair in Cream Puff War #1: “The dichotomy in Bay Area music was never so evident, as the self-proclaimed “adult” scene separated itself from the “teen/pop” scenes.” Paradoxically, Greg Shaw recalls that there was not really a large gap splitting the radio preferences of the teens and the hip until Tom Donohue’s free-form KMPX fully flowered in the fall of ’67. “Being a KFRC event, it probably attracted some younger fans who wouldn’t have minded [Every Mother's Son], with the older hippies coming for their own reasons, if only a groovy day out in the sun.” A review of the bands that played indicates that most were groups that played the Fillmore and Avalon ballrooms and were part of the Psychedelic scene at the time. It wasn’t a teenie-bopper event.
Here is the musical line up for both days:
Saturday, June 10
The Lamp of Childhood
Jim Kweskin Jug Band
Spanky and Our Gang
Blackburn & Snow
Every Mother's Son
The Chocolate Watch Band
The Mojo Men
Sunday, June 11
Sons of Champlin
The Byrds with Hugh Masekela
P. F. Sloan
Captain Beefheart & the Magic Band
The Grass Roots
The Loading Zone
Every Mother's Son
Steve Miller Blues Band
Country Joe and the Fish
The 5th Dimension
The Lamp of Childhood
The Mystery Trend
New Salvation Army Band
Here are a couple of quotes about the festival:
Kathy McCarthy Cari:
"I was 14, lived in Tam Valley, at the base of "the mountain" and was lucky enough to go both days. It was my first concert of any kind. I watched a lot, walked around the grounds and people-watched too. There were couples in the bushes, getting high, making out and some were just picnicing. I don't remember if I was with anyone but I know my mom was pissed I went. She was trying to get me ready for a Edna McGuire School 8th grade graduation and I was not around for a dress fitting until 10 pm the first night. I vividly remember The Cyrcle (Red Rubber Ball), Grass Roots (Live for Today)and Country Joe (Going up the Country), The Byrds (Turn Turn Turn). Those songs play once in a while and they bring me back to that Fair. Just like it did this morning when the Cyrcle played Red Rubber Ball this morning. I hitched home both days and took the bus up. I lived 12 minutes from the Fantasy Fair and will NEVER EVER forget it. I remember lots...very fondly and emotionally."
"I was 14 when I attended this festival (only went on one day). I remember the Doors were great, they did the long organ solo version of 'Light my Fire' like the one you could only hear on KSAN FM radio at the time. I also remember Dionne Warwick singing her cheesy top 40 hit 'Do You Know the Way to San Jose?' and she got lots of applause, even from the pack of Hells Angels that were with all their bikes right up front by the stage (total jerks otherwise). And I remember Canned Heat blew me away with 'Rollin and a Tumblin' and 'Bull Frog Blues". I went out and bought their album right away and it still is one of my favorites. Anyway, this was one of the best festivals I went to (along with Lake Amador). The 'Summer of Love' was no BS; people looked out for each other, and there was a feeling of kinship that was very optimistic and positive. Then the bad drugs (speed, smack, downers) and the sell-out media commercialization combined to crush it. But while it lasted it was a beautiful thing, as anyone who was there will testify. Rock-on!"
"We hitchiked from Sacramento and had a great time. I remember watching David Crosby taking a toke from a joint that was handed to him from someone below the stage. A great group "New Salvation Army Band" also played. I still have the program and made notes to who played that differs a little from the schedule. Great time in my life."
"I was there both days. I was stationed on top of Mt Tam in the air force. The AF was so paranoid that they locked the gates at 5:00 Friday evening in fear of "peace & love". Anyone not on base was stuck (oh shit) whichever side of the gate they were on. I was lucky enough to be outside with tickets for both days! Decision I will cherish for the rest of my life!!"
Here are some photos:
Beefheart photos at Festival. Beefheart ( Van Vliet) walked off the stage right after the intro to the second song, having experienced some kind of LSD flashback. At 2:08, Ry Cooder is pictured behind Jerry Handley watching Don walk off the stage: